Sessions (30d)7.4%
3.6M
all pages
Avg CVR0.2pp
2.3%
published pages
Pages12
320
262 live
Sections8
300
library
Publish riskqueue
91
≥ gate · 13 critical
A/B running2
17
experiments
Sessions vs conversions
Northline Outfitters · weekly
SessionsConversions
W3 Summer hero A/B liveW5 Trail theme v2.4 previewW8 Mobile LCP regressionW10 Collection redesign ship
Template mix
share of page library
34
Landing
22
Product
16
Collection
12
Blog
16
Other
Highest conversion drop
section library
| Section | Exit | Drop |
|---|---|---|
| Video · Granite Launch | 55% | 69 |
| Map · Trail Series | 50% | 67 |
| Video · Lookout Sale | 47% | 64 |
| Map · Cedar Guide | 44% | 64 |
| Newsletter · Lookout Essentials | 38% | 61 |
| Video · Valley Guide | 57% | 60 |
| Video · Peak Journal | 51% | 58 |
Top pages by sessions (30d)
published
| Page | Template | CVR | Sessions | Secs |
|---|---|---|---|---|
| Home | Home | 3.4% | 184,200 | 12 |
| Cart | Cart | 18.4% | 48,200 | 5 |
| Basecamp Roundup L | Blog | 5.8% | 44,616 | 10 |
| Valley Story S | Cart | 0.2% | 44,469 | 6 |
| Switchback Journal R | Blog | 0.9% | 44,325 | 5 |
| Wind Essentials Y | Blog | 3.3% | 42,670 | 14 |
| Ridge Hub N | Product | 1.9% | 42,469 | 4 |
| Valley Launch X | Legal | 4% | 42,431 | 10 |
Storefront health
live · cvr · risk
70
health
Live pages262 / 320
Avg CVR2.3%
Publish critical13
Drop critical6
Section types ranked
by drop score (top 5)
| Type | Drop |
|---|---|
| Video | 69 |
| Map | 67 |
| Video | 64 |
| Map | 64 |
| Newsletter | 61 |
Root-caused alerts
symptom → cause → fix
Do this next
scored from drop · risk × sessions × confidence
#160
Fix Video drop
Exit rate 55%
16,444 sessions
#245
Fix Map drop
Exit rate 50%
3,223 sessions
#351
Unblock publish · Stormline rain shell (draft PDP)
Draft not live, publish path still open
400 sessions
#451
Unblock publish · Alpine Drop P
Draft not live, publish path still open
400 sessions