Checkout/Overview
Sessions8.1%
320
in workspace
Completion1.2pp
28.7%
target 62% · 92 done
Recoverable $board
$84K
91 high score
Auth success0.4pp
56.4%
payment attempts
Complete GMV3.1%
$117K
paid sessions
Fail opportunityretry
$12K
lost $35K

Sessions started vs complete

Northline Outfitters · weekly

StartedComplete
01,7673,5345,3017,068W1W2W3W4W5W6W7W8W9W10W11W12
W3 Wallet express live (mobile)W5 Guest checkout defaultW8 Issuer auth rate dipW10 Recovery SMS pilot

Completion by channel

% complete

43
Online
48
Marketplace
43
Embedded
48
Payment link

Highest recover scores

Abandon board

CustomerScoreE[$]
Avery Chen95$163.23
Samira Nouri95$220.02
Drew Alvarez95$167.20
Indie Vale95$311.41
Dana Glen95$747.70
Kai Vale95$1.9K
Summit Supply95$498.47

Recommended next experiments

evidence-led · start as draft

Experiments
  • Wallet express above card on mobile
    Pay-step complete % · predicted +3.1–4.8pp · effort 2/5
    • Mobile payment-step drop is 1.8× desktop
    • Wallet sessions auth at 96.1% vs card 88.4%
    • Express pilot already +4.2pp at 48% traffic
  • Guest default for payment links
    Info reach % · predicted +2.4–5.2pp · effort 1/5
    • Guest default won +6.8pp info reach in checkout
    • Payment-link sessions hit the same account wall
    • 12% of link abandons have no email captured
  • Address autocomplete on info step
    Info→ship % · predicted +1.6–2.9pp · effort 3/5
    • Info step dwell averages 74s, longest pre-pay
    • Back-tracks to edit address on 9% of replays
    • Mobile info drop 22% vs 11% desktop
  • Smart retry on insufficient funds
    Recovered $ · predicted +4.0–6.5pp · effort 2/5
    • Insufficient funds is the top decline code by volume
    • 28% recover on plain retry; timed retry empirically higher
    • No retry window currently applied to soft declines
  • BNPL teaser on carts ≥ $200
    High-cart complete % · predicted +1.8–3.4pp · effort 2/5
    • Carts ≥ $200 abandon at pay 1.4× overall
    • BNPL completes carry 1.6× average order value
    • Mid-cart teaser paused at −0.4pp, pay-step placement untested
  • Ship-rate estimate on cart step
    Ship→pay % · predicted +1.2–2.6pp · effort 2/5
    • Shipping step is the #2 drop after payment
    • Replay dwell shows rate-compare hesitations ~20s
    • Estimate-at-cart variant trending +2.1pp, conf 62

Next recover targets

scored queue head

Abandon
CustomerStepCartScorePlay
Avery ChenPayment$312.4095SMS < 30m
Samira NouriPayment$421.1095SMS < 30m
Drew AlvarezShipping$32095SMS < 30m
Indie ValePayment$59695SMS < 30m
Dana GlenInfo$1.4K95Email 1h
Kai ValeInfo$3.6K95Mobile wallet deep link
Summit SupplyShipping$95495Email 1h
Gray FordPayment$771.6895SMS < 30m

Checkout health

cvr · auth · open

29%
complete
Open live76
Auth success56.4%
High recover91
Fail opp $$12K

Root-caused alerts

symptom → cause → fix

Do this next

impact ÷ effort

  • Send SMS on top 25 abandon scores
    impact 92 · effort 2 · conf 84
    $29K
  • Smart-retry Processing error
    impact 88 · effort 3 · conf 79
    $3.6K
  • Ship wallet-first to 100% mobile
    impact 76 · effort 2 · conf 86
    $2.3K
  • Extend TTL +12h on payment-step opens
    impact 64 · effort 1 · conf 70
    $3.3K
Operator console